Barrel Bolt Lock


Merchandising is critical to launching a new product

July 14, 2015

For anyone who has launched a new product into the market, you know how important it is to be able to demonstrate, within 2 seconds, what the features and benefits are of your product. If you can’t do that, you have failed before you begun. Arman and I attended our first hardware trade show in Boston in August of 2013. We showed up there with 4 Ajustco products and, well, that is all we had. We had just started and hadn’t had time to do anything else since we had just launched in Vegas in May of that year. The buyer visited our booth numerous times and expressed how much he loved our innovation. He know that we were going...

Continue Reading >

Product Line Expansion

April 27, 2015

Spring is here and we are super excited about our year 3 which has officially begun. Next week we will be in Las Vegas where it all started but this time in a 20X20 peninsula with our overhead sign so it will be easy to locate us. We will be in booth 46053. Come stop by and see us if you will be in the area. As of now we have 51 SKU’s available. In just 2 years we have had to grow fast. We have barrel bolts, slide bolts, pad bolts and a few merchandising display packages. By next year we should also have tower bolts and Brenton bolts followed by surface bolts.  If you google these names you will...

Continue Reading >