Barrel Bolt Lock


Now That You Are Gaining Traction, What’s Next?

November 05, 2015

I hear a familiar question from budding entrepreneurs all over the country: when your product gets into some of the biggest retailers and distributors in the world, can you sit back, relax, and collect the checks? Not even close. The practical trapping of reality rears its ugly head and the day-to-day tasks only multiply. Unfortunately, most entrepreneurs don’t get paid much in the early and even mid years. It’s a long and complicated journey. Building a company is a marathon, not a sprint. When we first started, we had an investor tell me that I would always be raising money at least for the first 5-7 years. He was right. Half of my work is raising capital to maintain what...

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Merchandising is critical to launching a new product

July 14, 2015

For anyone who has launched a new product into the market, you know how important it is to be able to demonstrate, within 2 seconds, what the features and benefits are of your product. If you can’t do that, you have failed before you begun. Arman and I attended our first hardware trade show in Boston in August of 2013. We showed up there with 4 Ajustco products and, well, that is all we had. We had just started and hadn’t had time to do anything else since we had just launched in Vegas in May of that year. The buyer visited our booth numerous times and expressed how much he loved our innovation. He knew that we were going...

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